Theoretical Foundations of Business Strategy: Integration of the Market Orientation Theory With Resource Based Theory
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Author
Wacker; Samson, DDate
2006Source Title
WDSI 2006 ProceedingsPublisher
Western Decisions Sciences InstituteUniversity of Melbourne Author/s
Samson, DanielAffiliation
Management and MarketingMetadata
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Conference PaperCitations
Wacker & Samson, D. (2006). Theoretical Foundations of Business Strategy: Integration of the Market Orientation Theory With Resource Based Theory. WDSI 2006 Proceedings, pp.657-659. Western Decisions Sciences Institute.Access Status
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