Theoretical Foundations of Business Strategy: Integration of the Market Orientation Theory With Resource Based Theory

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    Author
    Wacker; SAMSON, D
    Date
    2006
    Source Title
    WDSI 2006 Proceedings
    Publisher
    Western Decisions Sciences Institute
    University of Melbourne Author/s
    Samson, Daniel
    Affiliation
    Management and Marketing
    Metadata
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    Document Type
    Conference Proceeding
    Citations
    Wacker & SAMSON, D. (2006). Theoretical Foundations of Business Strategy: Integration of the Market Orientation Theory With Resource Based Theory. Western Decisions Sciences Institute
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/31550
    Keywords
    Business and Management

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