| dc.contributor.author | KARPEN, I. | en_US |
| dc.contributor.author | BOVE, L. | en_US |
| dc.contributor.author | JOSIASSEN, A. | en_US |
| dc.date.accessioned | 2014-05-22T05:35:04Z | |
| dc.date.available | 2014-05-22T05:35:04Z | |
| dc.date.issued | 2008 | en_US |
| dc.identifier.uri | http://hdl.handle.net/11343/32275 | |
| dc.description | American Marketing Association (AMA) Winter Conference | en_US |
| dc.language | eng | en_US |
| dc.publisher | American Marketing Association | en_US |
| dc.subject | Marketing | en_US |
| dc.title | Proposing and Conceptualizing a Service-Dominant Strategic Orientation | en_US |
| dc.type | Conference Paper | en_US |
| melbourne.peerreview | Peer Reviewed | en_US |
| melbourne.affiliation | The University of Melbourne | en_US |
| melbourne.affiliation.department | Management and Marketing | en_US |
| melbourne.source.title | American Marketing Association ( AMA ) Winter Conference Proceedings | en_US |
| melbourne.source.volume | 442 | en_US |
| dc.research.codefor | 1505 | en_US |
| melbourne.publicationid | 113258 | en_US |
| melbourne.elementsid | NA | |
| melbourne.contributor.author | KARPEN, INGO | |
| melbourne.contributor.author | JOSIASSEN, ALEXANDER PETER | |
| melbourne.contributor.author | Bove, Liliana | |
| melbourne.accessrights | This item is currently not available from this repository | |
