Empirically Investigating Service-Dominant Logic: Developing and Validating a Service-Dominant Orientation Measure

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    Author
    KARPEN, I; BOVE, L; LUKAS, B
    Date
    2009
    Source Title
    2009 ANZMAC Proceedings
    Publisher
    Monash University Press
    University of Melbourne Author/s
    Bove, Liliana; Lukas, Bryan; KARPEN, INGO
    Affiliation
    Management and Marketing
    Metadata
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    Document Type
    Conference Paper
    Citations
    KARPEN, I., BOVE, L. & LUKAS, B. (2009). Empirically Investigating Service-Dominant Logic: Developing and Validating a Service-Dominant Orientation Measure. 2009 ANZMAC Proceedings, Monash University Press.
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/32278
    Description

    Australian and New Zealand Marketing Academy Conference (ANZMAC)
    Keywords
    Marketing

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