Word of Mouth: What We Really Know – And What We Don’t

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    Author
    NYILASY, G
    Editor
    Kirby, J; Marsden, P
    Date
    2006
    Source Title
    Connected Marketing
    Publisher
    Butterworth-Heinemann
    University of Melbourne Author/s
    Nyilasy, Gergely
    Affiliation
    Management and Marketing
    Metadata
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    Document Type
    Chapter
    Citations
    NYILASY, G. (2006). Word of Mouth: What We Really Know – And What We Don’t. Kirby, J (Ed.). Marsden, P (Ed.). Connected Marketing, (1), pp.161-184. Butterworth-Heinemann.
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/32283
    Keywords
    Marketing

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