Word of Mouth: What We Really Know – And What We Don’t
Source TitleConnected Marketing
University of Melbourne Author/sNyilasy, Gergely
AffiliationManagement and Marketing
CitationsNYILASY, G. (2006). Word of Mouth: What We Really Know – And What We Don’t. Kirby, J (Ed.). Marsden, P (Ed.). Connected Marketing, (1), pp.161-184. Butterworth-Heinemann.
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