Privacy from a Consumer's Perspective: Shared Meanings and Goals
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Author
Yap, JE; Beverland, M; Bove, LLBDate
2010Source Title
Proceedings of the Australian & New Zealand Marketing AcademyPublisher
ANZMAC - Australian and New Zealand Marketing AcademyUniversity of Melbourne Author/s
Bove, LilianaAffiliation
Management and MarketingMetadata
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Conference PaperCitations
Yap, J. E., Beverland, M. & Bove, L. L. B. (2010). Privacy from a Consumer's Perspective: Shared Meanings and Goals. Proceedings of the Australian & New Zealand Marketing Academy, ANZMAC - Australian and New Zealand Marketing Academy.Access Status
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Australian and New Zealand Marketing Academy Conference (ANZMAC)
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MarketingExport Reference in RIS Format
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