Privacy from a Consumer's Perspective: Shared Meanings and Goals

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    Author
    Yap, JE; Beverland, M; Bove, LLB
    Date
    2010
    Source Title
    Proceedings of the Australian & New Zealand Marketing Academy
    Publisher
    ANZMAC - Australian and New Zealand Marketing Academy
    University of Melbourne Author/s
    Bove, Liliana
    Affiliation
    Management and Marketing
    Metadata
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    Document Type
    Conference Paper
    Citations
    Yap, J. E., Beverland, M. & Bove, L. L. B. (2010). Privacy from a Consumer's Perspective: Shared Meanings and Goals. Proceedings of the Australian & New Zealand Marketing Academy, ANZMAC - Australian and New Zealand Marketing Academy.
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/32284
    Description

    Australian and New Zealand Marketing Academy Conference (ANZMAC)
    Keywords
    Marketing

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