The impact of market characteristics on order-of-brand entry strategy: An empirical study

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    Author
    CHMIELEWSKI, DA; LUKAS, B; WIDING, RE
    Date
    2005
    Source Title
    2005 AMA Winter Educators' Conference: Marketing Theory and Applications
    Publisher
    American Marketing Association
    University of Melbourne Author/s
    Chmielewski-Raimondo, Danielle; Lukas, Bryan; WIDING, ROBERT
    Affiliation
    Management and Marketing
    Metadata
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    Document Type
    Conference Paper
    Citations
    CHMIELEWSKI, D. A., LUKAS, B. & WIDING, R. E. (2005). The impact of market characteristics on order-of-brand entry strategy: An empirical study. 2005 AMA Winter Educators' Conference: Marketing Theory and Applications, 16, pp.79-86. American Marketing Association.
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    URI
    http://hdl.handle.net/11343/32293
    Description

    AMA Winter Marketing Educators' Conference
    Keywords
    Marketing

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