The impact of market characteristics on order-of-brand entry strategy: An empirical study
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CHMIELEWSKI, DA; LUKAS, B; WIDING, REDate
2005Source Title
2005 AMA Winter Educators' Conference: Marketing Theory and ApplicationsPublisher
American Marketing AssociationAffiliation
Management and MarketingMetadata
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CHMIELEWSKI, D. A., LUKAS, B. & WIDING, R. E. (2005). The impact of market characteristics on order-of-brand entry strategy: An empirical study. 2005 AMA Winter Educators' Conference: Marketing Theory and Applications, 16, pp.79-86. American Marketing Association.Access Status
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AMA Winter Marketing Educators' Conference
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MarketingExport Reference in RIS Format
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