University Library
  • Login
A gateway to Melbourne's research publications
Minerva Access is the University's Institutional Repository. It aims to collect, preserve, and showcase the intellectual output of staff and students of the University of Melbourne for a global audience.
View Item 
  • Minerva Access
  • Business & Economics
  • Management and Marketing
  • Management and Marketing - Research Publications
  • View Item
  • Minerva Access
  • Business & Economics
  • Management and Marketing
  • Management and Marketing - Research Publications
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

    The impact of market characteristics on order-of-brand entry strategy: An empirical study

    Thumbnail
    Citations
    Altmetric
    Author
    CHMIELEWSKI, DA; LUKAS, B; WIDING, RE
    Date
    2005
    Source Title
    2005 AMA Winter Educators' Conference: Marketing Theory and Applications
    Publisher
    American Marketing Association
    University of Melbourne Author/s
    Chmielewski-Raimondo, Danielle; Lukas, Bryan; WIDING, ROBERT
    Affiliation
    Management and Marketing
    Metadata
    Show full item record
    Document Type
    Conference Paper
    Citations
    CHMIELEWSKI, D. A., LUKAS, B. & WIDING, R. E. (2005). The impact of market characteristics on order-of-brand entry strategy: An empirical study. 2005 AMA Winter Educators' Conference: Marketing Theory and Applications, 16, pp.79-86. American Marketing Association.
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/32293
    Description

    AMA Winter Marketing Educators' Conference

    Keywords
    Marketing

    Export Reference in RIS Format     

    Endnote

    • Click on "Export Reference in RIS Format" and choose "open with... Endnote".

    Refworks

    • Click on "Export Reference in RIS Format". Login to Refworks, go to References => Import References


    Collections
    • Minerva Elements Records [45689]
    • Management and Marketing - Research Publications [625]
    Minerva AccessDepositing Your Work (for University of Melbourne Staff and Students)NewsFAQs

    BrowseCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects
    My AccountLoginRegister
    StatisticsMost Popular ItemsStatistics by CountryMost Popular Authors