Brand Orientation and Retail Strategy within the Australian Museum Sector
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Author
EVANS, J; Bridson, KDate
2006Source Title
Proceedings of the Academy of Marketing Conference (CD-Rom)Publisher
Middlesex University VenturesUniversity of Melbourne Author/s
Evans, JodyAffiliation
Melbourne Business SchoolMetadata
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Conference PaperCitations
EVANS, J. & Bridson, K. (2006). Brand Orientation and Retail Strategy within the Australian Museum Sector. Proceedings of the Academy of Marketing Conference (CD-Rom), Middlesex University Ventures.Access Status
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Academy of Marketing Conference
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