Brand Orientation and Retail Strategy within the Australian Museum Sector

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    Author
    EVANS, J; Bridson, K
    Date
    2006
    Source Title
    Proceedings of the Academy of Marketing Conference (CD-Rom)
    Publisher
    Middlesex University Ventures
    University of Melbourne Author/s
    Evans, Jody
    Affiliation
    Melbourne Business School
    Metadata
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    Document Type
    Conference Paper
    Citations
    EVANS, J. & Bridson, K. (2006). Brand Orientation and Retail Strategy within the Australian Museum Sector. Proceedings of the Academy of Marketing Conference (CD-Rom), Middlesex University Ventures.
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/32298
    Description

    Academy of Marketing Conference
    Keywords
    Marketing

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