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Brand Orientation and Retail Strategy within the Australian Museum Sector

dc.contributor.authorEVANS, J
dc.contributor.authorBridson, K
dc.date.available2014-05-22T05:39:03Z
dc.date.issued2006
dc.identifier.citationEVANS, J. & Bridson, K. (2006). Brand Orientation and Retail Strategy within the Australian Museum Sector. Proceedings of the Academy of Marketing Conference (CD-Rom), Middlesex University Ventures.
dc.identifier.urihttp://hdl.handle.net/11343/32298
dc.descriptionAcademy of Marketing Conference
dc.publisherMiddlesex University Ventures
dc.sourceAcademy of Marketing Conference 2006
dc.subjectMarketing
dc.titleBrand Orientation and Retail Strategy within the Australian Museum Sector
dc.typeConference Paper
melbourne.peerreviewPeer Reviewed
melbourne.affiliationThe University of Melbourne
melbourne.affiliation.departmentMelbourne Business School
melbourne.source.titleProceedings of the Academy of Marketing Conference (CD-Rom)
dc.research.codefor1505
melbourne.publicationid61288
melbourne.elementsid283228
melbourne.contributor.authorEvans, Jody
melbourne.accessrightsThis item is currently not available from this repository


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