Analysing the effects of prestige on environmental attitudes and behaviours upon low-involvement purchases: does branding matter?

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YEOH, MCC; PALADINO, A
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2007
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ANZMAC 2007
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University of Otago
Melbourne Authors
Paladino, Angela ORCID
 YEOH, MELANIE CHENG CHOO
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Management and Marketing
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Conference Paper
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YEOH, M. C. C. & PALADINO, A. (2007). Analysing the effects of prestige on environmental attitudes and behaviours upon low-involvement purchases: does branding matter?. ANZMAC 2007, pp.2066-2074. University of Otago.
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https://hdl.handle.net/11343/32302
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ANMAC
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Marketing
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Management and Marketing - Research Publications
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