Show simple item record

Analysing the effects of prestige on environmental attitudes and behaviours upon low-involvement purchases: does branding matter?

dc.contributor.authorYEOH, MCC
dc.contributor.authorPALADINO, A
dc.date.available2014-05-22T05:39:42Z
dc.date.issued2007
dc.identifier.citationYEOH, M. C. C. & PALADINO, A. (2007). Analysing the effects of prestige on environmental attitudes and behaviours upon low-involvement purchases: does branding matter?. ANZMAC 2007, pp.2066-2074. University of Otago.
dc.identifier.urihttp://hdl.handle.net/11343/32302
dc.descriptionANMAC
dc.publisherUniversity of Otago
dc.sourceANZMAC 2007
dc.subjectMarketing
dc.titleAnalysing the effects of prestige on environmental attitudes and behaviours upon low-involvement purchases: does branding matter?
dc.typeConference Paper
melbourne.peerreviewPeer Reviewed
melbourne.affiliationThe University of Melbourne
melbourne.affiliation.departmentManagement and Marketing
melbourne.source.titleANZMAC 2007
melbourne.source.pages2066-2074
melbourne.publicationid92486
melbourne.elementsid298151
melbourne.contributor.authorPaladino, Angela
melbourne.contributor.authorYEOH, MELANIE CHENG CHOO
melbourne.accessrightsThis item is currently not available from this repository


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record