Privacy Goals versus Disclosure Goals: Towards an Understanding of the Privacy-Consumption Trade-Off
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Author
Yap, JE; Beverland, M; Bove, LDate
2010Source Title
Proceedings of the 2010 European Association for Consumer Research Conference, Royal Holloway University of London, Surrey, UKPublisher
Organising Committee for the European Association for Consumer Research 2010 ConferenceUniversity of Melbourne Author/s
Bove, LilianaAffiliation
Management and MarketingMetadata
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Conference PaperCitations
Yap, J. E., Beverland, M. & Bove, L. (2010). Privacy Goals versus Disclosure Goals: Towards an Understanding of the Privacy-Consumption Trade-Off. Proceedings of the 2010 European Association for Consumer Research Conference, Royal Holloway University of London, Surrey, UK, Organising Committee for the European Association for Consumer Research 2010 Conference.Access Status
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European Association for Consumer Research Conference
Keywords
Business and ManagementExport Reference in RIS Format
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