Measuring Internet Product Purchase Risk

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    Author
    Coker, BLS
    Date
    2009-01-01
    Source Title
    ADVANCES IN CONSUMER RESEARCH, VOL XXXVI
    Publisher
    ASSOC CONSUMER RESEARCH
    University of Melbourne Author/s
    Coker, Brent
    Affiliation
    Management and Marketing
    Metadata
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    Document Type
    Conference Paper
    Citations
    Coker, B. L. S. (2009). Measuring Internet Product Purchase Risk. McGill, AL (Ed.) Shavitt, S (Ed.) ADVANCES IN CONSUMER RESEARCH, VOL XXXVI, 36, pp.668-669. ASSOC CONSUMER RESEARCH.
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/32390
    Description

    Association for Consumer Research Conference
    Keywords
    Business and Management

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