Measuring Internet Product Purchase Risk
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Author
Coker, BLSEditor
McGill, AL; Shavitt, SDate
2009-01-01Source Title
ADVANCES IN CONSUMER RESEARCH, VOL XXXVIPublisher
ASSOC CONSUMER RESEARCHUniversity of Melbourne Author/s
Coker, BrentAffiliation
Management and MarketingMetadata
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Conference PaperCitations
Coker, B. L. S. (2009). Measuring Internet Product Purchase Risk. McGill, AL (Ed.) Shavitt, S (Ed.) ADVANCES IN CONSUMER RESEARCH, VOL XXXVI, 36, pp.668-669. ASSOC CONSUMER RESEARCH.Access Status
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Association for Consumer Research Conference
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Business and ManagementExport Reference in RIS Format
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