Exploring the Strategic Orientations of a Service-Centred View of the Firm

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    Author
    Lamberti, L; Paladino, A; Noci, G
    Date
    2010
    Source Title
    39th EMAC Annual Conference, Copenhagen June 2010
    Publisher
    European Marketing Academy
    University of Melbourne Author/s
    Paladino, Angela
    Affiliation
    Management and Marketing
    Metadata
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    Document Type
    Conference Paper
    Citations
    Lamberti, L., Paladino, A. & Noci, G. (2010). Exploring the Strategic Orientations of a Service-Centred View of the Firm. 39th EMAC Annual Conference, Copenhagen June 2010, European Marketing Academy.
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/32397
    Description

    European Marketing Academy Annual Conference (EMAC)
    Keywords
    Marketing

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