Shifting focus from the mainstream to the offbeat: Anti-consumption's contribution to sustainable change in water consumption

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    Author
    Phipps, MJP; Brace-Govan, J
    Date
    2008
    Source Title
    Proceedings, Australia and New Zealand Marketing Academy Conference
    Publisher
    ANZMAC
    University of Melbourne Author/s
    Phipps, Marcus
    Affiliation
    Management and Marketing
    Metadata
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    Document Type
    Conference Paper
    Citations
    Phipps, M. J. P. & Brace-Govan, J. (2008). Shifting focus from the mainstream to the offbeat: Anti-consumption's contribution to sustainable change in water consumption. Proceedings, Australia and New Zealand Marketing Academy Conference, ANZMAC.
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/32495
    Description

    Australian and New Zealand Marketing Academy Conference (ANZMAC)
    Keywords
    Marketing

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