Shifting focus from the mainstream to the offbeat: Anti-consumption's contribution to sustainable change in water consumption
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Author
Phipps, MJP; Brace-Govan, JDate
2008Source Title
Proceedings, Australia and New Zealand Marketing Academy ConferencePublisher
ANZMACUniversity of Melbourne Author/s
Phipps, MarcusAffiliation
Management and MarketingMetadata
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Conference PaperCitations
Phipps, M. J. P. & Brace-Govan, J. (2008). Shifting focus from the mainstream to the offbeat: Anti-consumption's contribution to sustainable change in water consumption. Proceedings, Australia and New Zealand Marketing Academy Conference, ANZMAC.Access Status
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Australian and New Zealand Marketing Academy Conference (ANZMAC)
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MarketingExport Reference in RIS Format
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