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dc.contributor.authorPhipps, MJP
dc.contributor.authorBrace-Govan, J
dc.date.available2014-05-22T06:12:57Z
dc.date.issued2008
dc.identifier.citationPhipps, M. J. P. & Brace-Govan, J. (2008). Shifting focus from the mainstream to the offbeat: Anti-consumption's contribution to sustainable change in water consumption. Proceedings, Australia and New Zealand Marketing Academy Conference, ANZMAC.
dc.identifier.urihttp://hdl.handle.net/11343/32495
dc.descriptionAustralian and New Zealand Marketing Academy Conference (ANZMAC)
dc.publisherANZMAC
dc.sourceANZMAC
dc.subjectMarketing
dc.titleShifting focus from the mainstream to the offbeat: Anti-consumption's contribution to sustainable change in water consumption
dc.typeConference Paper
melbourne.peerreviewPeer Reviewed
melbourne.affiliationThe University of Melbourne
melbourne.affiliation.departmentManagement and Marketing
melbourne.source.titleProceedings, Australia and New Zealand Marketing Academy Conference
melbourne.publicationid164164
melbourne.elementsid335354
melbourne.contributor.authorPhipps, Marcus
melbourne.accessrightsThis item is currently not available from this repository


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