Buying intimacy: proximity and exchange at a Japanese rock concert
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Author
Stevens, Carolyn S.Date
2004Source Title
Fanning the Flames: Fans and Consumer Culture in Contemporary JapanPublisher
State University of New York PressUniversity of Melbourne Author/s
Stevens, CarolynAffiliation
Arts: Asia Pacific Economics of Education and Training Unit (APEET)Metadata
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Book ChapterCitations
Stevens, C. S. (2004). Buying intimacy: proximity and exchange at a Japanese rock concert. In W. Kelly (Ed.), Fanning the flames: Fans and consumer culture in contemporary Japan (pp. 59-78). State University of New York Press.Access Status
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Abstract
This chapter is concerned with consumer behaviors and emotional experiences of fans of the Japanese rock group, the Alfee. The consumption of goods, information and experiences (through the live concert) is examined, and I found that a strong sense of "gift" in the anthropological sense underlies their experience of fandom. Receiving this gift prompts some fans to return the favor by sending objects or letters to the stars, creating a circular movement of capital, objects and afect between fans and stars. These transactions reveal the dynamics of a perceived personal relationship between fan and star. Fans can gain proximity through the accumulation of objects, as a kind of emotional capital.
Keywords
Japan; popular culture; rock music; fandom; social exchange theoryExport Reference in RIS Format
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