University Library
  • Login
A gateway to Melbourne's research publications
Minerva Access is the University's Institutional Repository. It aims to collect, preserve, and showcase the intellectual output of staff and students of the University of Melbourne for a global audience.
View Item 
  • Minerva Access
  • Arts
  • School of Social and Political Sciences
  • School of Social and Political Sciences - Research Publications
  • View Item
  • Minerva Access
  • Arts
  • School of Social and Political Sciences
  • School of Social and Political Sciences - Research Publications
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

    e-lection 2004? New media and the campaign

    Thumbnail
    Download
    e-lection 2004? New Media and the Campaign (1.270Mb)

    Citations
    Altmetric
    Author
    CHEN, PETER
    Date
    2004
    Source Title
    Proceedings, Australian Election Workshop, ANU 2004
    University of Melbourne Author/s
    CHEN, PETER
    Affiliation
    Arts: Centre for Public Policy
    Metadata
    Show full item record
    Document Type
    Conference Paper
    Citations
    Chen, P. (2004). e-lection 2004? New media and the campaign. In, Proceedings, Australian Election Workshop, ANU 2004, Canberra, Australia.
    Access Status
    Open Access
    URI
    http://hdl.handle.net/11343/33810
    Description

    Draft of latter chapter; contains information likely to be cut from the final print version

    Abstract
    This paper explores the use of new media technologies, such as the Internet, in the Australian federal election campaign of 2004. With indications of a closely-contested campaign dominating media coverage in the lead up to October 9, normal assumptions of campaign strategies would call for the use of the full range of campaigning techniques to pry open pockets of support in key marginal seats. Internationally, new media technologies have become increasingly important in political campaigning, both as a tool for direct communication between partisans and electors, and as a particularly powerful method of networking together people, money, and issues. Based on research conducted on parties, candidates, and non-party activists, this paper argues that the use of new technologies in the Australian electoral environment remains limited and, in some aspects, has declined from the previous electoral cycle. This can be attributed to a number of factors: fundamental difficulties in aligning new communications channels to Australia's political geography, low perceptions of the efficacy of new technologies in shifting electors' voting intentions, and the failure by organised political parties to systematically resource and strategise new media technologies within their conventional communications and campaigning strategies. Overall, while a number of interesting campaigning innovations were observed and individual candidates had a greater online presence in this electoral cycle, innovation in the use of new technologies for political purposes has remained relatively low compared with comparative jurisdictions.
    Keywords
    Internet; new media; elections; campaigning; civil society; media; blogs; candidates; politics; Australia; federalism; election

    Export Reference in RIS Format     

    Endnote

    • Click on "Export Reference in RIS Format" and choose "open with... Endnote".

    Refworks

    • Click on "Export Reference in RIS Format". Login to Refworks, go to References => Import References


    Collections
    • School of Social and Political Sciences - Research Publications [1097]
    Minerva AccessDepositing Your Work (for University of Melbourne Staff and Students)NewsFAQs

    BrowseCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects
    My AccountLoginRegister
    StatisticsMost Popular ItemsStatistics by CountryMost Popular Authors