Transparency and credibility: presenting corporate publications online
University of Melbourne Author/sRuwoldt, Margaret
Web Centre, Information Division
CitationsRuwoldt, M. (2004). Transparency and credibility: presenting corporate publications online. Technical Report, Web Centre, Information Division, University of Melbourne.
Access StatusOpen Access
Corporate publications are an important marketing tool for a university, particularly in a national environment of increasing competition for non-government funding sources. Corporate publications such as strategic plans and annual reports can demonstrate an organisation's stability, prospects for growth and overall quality. Nevertheless, a comparative study in June 2004 found that most Australian universities do a poor job of presenting their strategic plans, annual reports and other corporate publications online. The study comprised a literature review followed by visits to 40 Australian university web sites.
KeywordsAccessibility; web usability; PDF; publications; corporate governance; credibility; web publishing guidelines
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