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dc.contributor.authorRuwoldt, Margaret L.en_US
dc.contributor.authorNewton, Sally
dc.date.accessioned2014-05-22T14:27:16Z
dc.date.available2014-05-22T14:27:16Z
dc.date.issued2009en_US
dc.identifier.citationRuwoldt, M. L. & Newton, S. (2009). Levels of engagement: communication tactics for achieving consensus. In Proceedings, EDUCAUSE Australasia 2009 conference, Perth, WA.en_US
dc.identifier.urihttp://hdl.handle.net/11343/35055
dc.description.abstractIn the first half of 2008 the University of Melbourne developed and adopted a new 10-year strategy for its scholarly information environment, collections, services and technologies. The new strategy forms part of the University's broader direction, the Growing Esteem agenda, which also includes long-term strategies for the 'triple helix' of research, learning and teaching, and knowledge transfer. The Information Futures Commission faced two complex communication challenges. First, adding a new dimension to the Growing Esteem agenda required the support of researchers, academic staff, students, professional staff and other key 'influencers' in the University community. Each of these stakeholders held different assumptions and preferences about the nature and value of scholarly information. Second, the Scholarly Information Futures strategy would be a response to highly disruptive changes in the external social, business, technological and academic environments. The strategy therefore needed to be based on both a broad view of those external changes and a detailed, up-to-date understanding of how those changes were affecting individuals and practices within the University. This paper describes the approach taken by the Information Future Commission in designing, implementing and evaluating a communication and engagement plan. We provide a brief review of some possible tactics from the fields of organisational communication, public policy development and user-centred design. (For complete abstract open document)en_US
dc.languageengen_US
dc.publisherEDUCAUSE Australasiaen_US
dc.subjectleadershipen_US
dc.subjectmanagementen_US
dc.subjectplanningen_US
dc.subjectcommunication strategyen_US
dc.subjectconsultation processen_US
dc.subjectchange managementen_US
dc.subjectInformation Futures Commissionen_US
dc.titleLevels of engagement: communication tactics for achieving consensusen_US
dc.typeConference Paperen_US
melbourne.peerreviewPeer Revieweden_US
melbourne.affiliationThe University of Melbourneen_US
melbourne.affiliation.departmentInformation, Information Managementen_US
melbourne.publication.statusPublisheden_US
melbourne.source.titleProceedings, EDUCAUSE Australasia 2009 conferenceen_US
melbourne.source.monthMay 2009en_US
melbourne.source.locationconferencePerth, WAen_US
melbourne.elementsidNA
melbourne.contributor.authorRuwoldt, Margareten_US
melbourne.contributor.authorNEWTON, Sally
melbourne.accessrightsOpen Access


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