Melbourne Business School
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(Emerald, 2017-03-13)Purpose: The purpose of this paper is to introduce the term branded marketing events (BMEs), and examine the role of its experiential components as a strategic tool for the facilitation of customer brand engagement. This ...
Evaluation bias and backlash: how unconscious gender bias hurts women's career progress and two interventions to improve outcomes (2019)In this thesis I investigate the impacts of unconscious gender bias on women in the workplace from the pespective of two types of bias: evaluation bias and backlash. I define evaluation bias as cases in which women are ...
Rules bound: how institutional effects diffuse through and bind the market relations between firms (2018)Institutions, in the sense of durable systems of behavioural rules, norms and beliefs, are generally limited in their scope. Collective rules and norms are developed for specific behaviours and enforced within delimited ...