Management and Marketing
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(Institute of Electrical and Electronics Engineers, 2020-12-01)Emerging economies necessitate innovative new products to be developed using limited resources. This encourages scholars to explore factors that enhance innovative outcomes in environments with different levels of resource ...
(Emerald Group Publishing Ltd., 2015-01-01)Purpose – The purpose of this research is to increase understanding of post-project business relationships in service-intensive projects, a topic unexplored to date. This research contributes to the project marketing ...
(Elsevier BV, 2013-11-01)The purpose of this research is to enhance the understanding of post-project buyer-seller interaction, a topic previously studied mainly from the perspective of social exchange or sleeping relationships. With the advent ...