Management and Marketing - Research Publications
Now showing items 1-12 of 576
“Democracy is the Cure?”: Evolving Constructions of Corruption in Indonesia 1994–2014
(Springer Verlag, 2020-06-25)
Corruption is of central interest to business ethics but its meaning is often assumed to be self-evident and universal. In this paper we seek to re-politicize and unsettle the dominant meaning of corruption by showing how it is culturally specific, relationally derived and varies over time. In particular, we show how corruption’s meaning changes depending on its relationship with Western-style liberal democracy and non-Western local experience with its implementation. We chose this focus because promoting democracy is a central plank of the international anti-corruption and development agenda and yet the relationship between corruption and democracy is rarely specified. Adopting a critical-discursive approach that draws on poststructuralism and postcolonialism, we explore how the meaning of corruption constructed in The Jakarta Post (TJP) changed in relation to Indonesia’s experience in implementing democratic reform, a condition of the international financial aid it received following the 1997 Asian Financial Crisis. In the 1990s, corruption was seen as an illness, and democracy the cure; from 2000 to 2011 experience with democracy brought disillusion—democracy had not cured corruption but caused it to spread; while from 2012 to 2014 democracy was constructed as a valued end in its own right, but needed protection from corruption in order to survive. From translating the international development agenda in a relatively straightforward way, TJP moved towards constructions of increasing complexity and ambivalence. This demonstrates how corruption’s meaning is fundamentally contingent and unstable—even dominant meanings have the potential to be contested, showing how they are an effect of power and raising the possibility of alternatives.
Discount venture brands: Self-congruity and perceived value-for-money?
Grocery retailers have begun to target price conscious consumers with a new type of budget brand, called discount venture brands. These brands are exclusive to the retailer but, unlike traditional private-label brands, do not display retailer branding at all. Sharing the same price point as economy private-label brands, the aim of discount venture brands is to attract customers with an overall look-and-feel that is not explicitly premium, yet is more attractive than that of conventional budget brands. Drawing on the self-congruity literature, the authors explore two questions: (1) whether customers perceive discount venture brands to offer greater value-for-money than conventional budget brands; and (2) whether such perceptions translate to customer impressions about the retailer brand? Results from a scenario-based experiment involving 505 participants suggest that, in comparison with conventional budget brands, discount venture brands may be less conducive to engendering favorable value-for-money perceptions; in short, discount venture brands may be less effective than conventional budget brands. This finding can be explained with a concept called self-congruity. Overall, we show that self-congruity acts as an indirect-only mediator of the path between the type of a brand and value-for-money perceptions of the brand. Particular findings are that self-congruity has a positive effect on value-for-money perceptions associated with conventional budget brands, discount venture brands, and the retailers selling those brands. However, for consumers with a preference for brands with a budget price point, self-congruity appears to be higher for conventional budget brands than discount venture brands; and this difference in self-congruity is more pronounced when shopping for others than when shopping for oneself.
Role of Feedback on Innovative Outcomes: Moderating Role of Resource-Constrained Environments
(Institute of Electrical and Electronics Engineers, 2020-12-01)
Emerging economies necessitate innovative new products to be developed using limited resources. This encourages scholars to explore factors that enhance innovative outcomes in environments with different levels of resource constraints. Extending the theory of feedback at workplaces to the context of innovation and new product development, in this article, we explore the effects of supportive and constructive feedback on innovative outcomes during new product development. We examine the moderating effect of resource-constrained environments on the relationship between feedback and innovative outcomes. To test our hypotheses, we conducted two studies to collect data from 191 executives in the first study and 92 engineers in the second study as they create innovative outcomes within low and high levels of resource-constrained environments along with different levels of supportive and constructive feedback. Both studies highlight that supportive and constructive feedback was valuable in enhancing innovative outcomes. Furthermore, our findings suggest that resource-constrained environment moderates these relationships. Our study adds to the existing literature by highlighting ways by which innovative outcomes in new product development could be enhanced in resource-constrained environments in emerging economies.
Tweeting the Marginalized Voices: A Netnographic Account
(Routledge - Taylor & Francis, 2020-07-26)
Netnographic research allows researchers to study the cultures and behaviour of online communities through a multitude of ways. Still in its nascency, this method allows scholars to mould its techniques to suit the study of a particular online culture and community. Moreover, it opens pathways to study marginalized and oppressed communities that are often difficult to access or navigate in the real world. In our research, we focused on the Dalits, who are at the bottom of the caste system and studied the way they use Twitter to present their perspectives and bring awareness to their experiences. Through this chapter, we present netnography as a viable research method and illustrate it with our experience.
Business relationships in the industrial network literature: three approaches and their underlying assumptions
The industrial network literature contains underlying assumptions about the nature of business relationships. We use change as a vehicle to unearth these assumptions and conduct a systematic review of change in business relationships in the industrial network literature. We identify three approaches to business relationships: agency, structure and practice. Our research contributes to the industrial network literature by explicating how change in business relationships is derived implicitly from what people do, the surrounding structures, or the logic underlying their action. This research helps provide construct clarity by elaborating the key assumptions and key constructs of the three approaches as well their implications for business relationships research.
Business relationships during project afterlife: Antecedents, processes, and outcomes
(Emerald Group Publishing Ltd., 2015-01-01)
Purpose – The purpose of this research is to increase understanding of post-project business relationships in service-intensive projects, a topic unexplored to date. This research contributes to the project marketing research focusing on post-project interaction, by building a conceptual research framework capable of illustrating the path from the initiation of a relationship through the project’s afterlife. Design/methodology/approach – A comparative case study is used across four different service-intensive project contexts to highlight the conceptual research framework, derived from the IMP-related interaction research, in practice. Findings – According to the research findings, there are at least four potential post-project business relationships associated with service-intensive projects. Furthermore, the findings indicate that these relationships embody certain antecedent and process characteristics, enabling us to compile four distinct development paths. Research limitations/implications – The four cases of the empirical research were chosen on theoretical grounds to highlight the conceptual research framework in practice, and thus the purpose was mainly descriptive. The findings should be generalized only with caution, as more empirical research is needed in this emerging project context. Practical implications – For managers, the findings provide practical guidance to deal with different post-project relationships. They will help managers to initiate, maintain and develop post-project relationships and to avoid a mismatch between relationship antecedent, processes and outcomes. Originality/value – Post-project buyer – seller interaction has been studied by the project marketing research stream, but mainly from the perspective of social exchange and sleeping relationships. With the advent of service-intensive projects, however, a whole new breed of post-project business relationships is unfolding and demanding research attention. This research is a step toward understanding the different post-project business relationships associated with service-intensive projects.
The development of post-project buyer-seller interaction in service-intensive projects
(Elsevier BV, 2013-11-01)
The purpose of this research is to enhance the understanding of post-project buyer-seller interaction, a topic previously studied mainly from the perspective of social exchange or sleeping relationships. With the advent of service-intensive projects, however, the dynamics of post-project interaction has changed, demanding a broader theorization. This research extends the scope of project marketing, by proposing a research framework illustrating interaction development in a longitudinal setting. We utilize the framework to analyze three projects, two of which continued for more than a decade, through a qualitative case study. The research provides empirical insight into the interaction orientations and development patterns arising in the post-project stage. It suggests that post-project interaction develops through three main orientations (cooperative development, buyer-led development, and seller-led maintenance) that vary over time, thus creating unique development patterns. The study concludes with five practical recommendations for managers to deal with evolving post-project interaction.
Maintaining business relationships: resilience through institutional work
Purpose Business relationships are considered long-term and stable. Furthermore, over time, business relationships are expected to become and remain “institutionalized”. The undertone is that this process is deterministic and inevitable. While the authors do not question the long-term nature of business relationships, they argue that the process of “institutionalization” requires more construct clarity. Consequently, they ask the following: What is the source of resilience in business relationships, and how are these relationships maintained over time? Design/methodology/approach To unravel these questions, the authors conducted an historical case study of a business relationship between a government buyer and a software seller extending over two decades. Findings The authors found that while the network around the business relationship is crumbling and all odds are in favor of relationship dissolution, the active maintenance work of key individuals in the relationship prevented detrimental effects and resulted in not only its continuation but also an increased degree of institutionalization. Research limitations/implications The authors contribute to the Industrial Network approach (INA) by providing a non-deterministic approach to the typically taken-for-granted end phase of business relationships. Practical implications The findings illustrate that the process of institutionalization is manageable but requires hard work, highlighting managers as the principle vehicle of relationship maintenance. Originality/value The authors provide construct clarity around the process of “institutionalization”. In fact, they regard the process as reverse compared to the early interpretation in the INA literature in which a business relationship is assumed to start as a “clean slate” and then begins to represent the industry codes of practice over time. They found that “institutionalization” implies that a business relationship is no longer compared with nor is comparable to the institutional prescriptions; in contrast, the relationship has established its own rules and norms, which have been taken for granted by the buyer and seller organization.
Inside service-intensive projects: Analyzing inbuilt tensions
(Pergamon Press Ltd., 2015)
The purpose of this research is to identify typical professional and occupational groups in service-intensive projects, and illustrate the inbuilt tensions among them through the lens of institutional theory. The cases used for the study are a wind turbine business and a content management system project business. Our findings suggest that there are two professional groups (problem solvers, technology developers) and two occupational groups (lead generators, relationship developers) involved in these businesses. More importantly, their intergroup tensions are related to different institutional logics toward the conception of time (project temporality) and prioritization of different aspects of business (primarily commercial or technical issues) that become manifested in stereotypes, perceptions of trust, internal politics and lack of cooperation. Together, we call these institutional logics the project ethos of each group. Our findings contribute to the research on project management by illustrating the organizational challenges of service-intensive projects.
More women in workplace leadership could make the difference post-Covid
As we struggle to imagine what a post-Covid-19 world of work might look like, the disproportionate effects that the pandemic has had on women need to be made visible. We could be living through another era where the hard-fought rights and protections female workers currently enjoy are wound back and future efforts made more difficult.
Achieving efficiency in capacity procurement
(Now Publishers Inc., 2020-07-23)
This chapter studies a capacity procurement problem in which a buyer meets an uncertain demand using a combination of spot purchases and supply options offered by multiple competing suppliers. The specific setting we consider involves multiple suppliers each owning a block of capacity and the buyer restricted to reserving the entire block or none. We first examine the buyer’s optimal purchase decision and then study the suppliers’ optimal bidding strategies in equilibrium. We find that it is optimal for suppliers to set execution price at cost and hence make a profit only through the reservation payment. We also prove that when all the blocks have the same size the buyer’s optimal profit as a function of supplier set is submodular. This property allows us to characterize an equilibrium in which the supply chain optimum is achieved, each supplier makes a profit equal to their marginal contribution to the supply chain and the buyer takes the remaining profit. When the blocks have different sizes, we develop a recursive procedure to characterize a class of equilibria in which the supply chain efficiency is achieved.