Management and Marketing - Research Publications
Now showing items 1-12 of 689
An exploratory study of product development in emerging economies: evidence from medical device testing in India
Recent research has studied innovation in emerging economies. However, microlevel product development processes in these economies are relatively unexplored, and the mechanisms by which the emerging economy context might affect such processes are still unclear. In this paper, we explore the testing routines fundamental to product development in one emerging economy. Based on an exploratory field study of medical device development projects in India, we observe the frequent, iterative testing of prototypes in clinical settings and investigate the related learning process. The observed testing approach is distinctly different from the comparatively linear and sequential approach adopted by medical device development teams in developed countries like the United States. Further, we suggest that such testing is feasible in India because of the prevailing regulatory flexibility, the cognitive orientation of device development practitioners and the normative orientation of medical professionals.
The generational "exchange" rate: How generations convert career development satisfaction into organisational commitment or neglect of work
Utilising social exchange theory, we investigate the exchange of career development satisfaction for organisational commitment and neglect of work. Employees can, however, show more or less reciprocity towards their organisation. We assess the role of generational membership (Baby Boomers vs. Generation X) as a determinant of reciprocity. Boomers began work when jobs were “for life”; they value job security and tend to rely on the organisation for their career direction. In contrast, Generation X generally commenced work during the recession of the early 1990s, so they feel they cannot rely on one employer for a lifetime of employment. We investigate the extent to which generational differences in work and career values moderate the relationship between career development satisfaction and organisational commitment or neglect of work. We find, using data from 1,530 employees in one organisation, that Generation X are more likely to exchange high career development satisfaction for higher levels of organisational commitment and lower neglect of work than are Boomers.
Contextual factors: assessing their influence on flow or resource efficiency orientations in healthcare lean projects
The outcomes of lean projects have been mixed, with some being successful while many others have not. An explanation for this is a paradox that can develop depending on the focus of the project. Ironically, in projects where the focus is on maximizing the efficiency of a resource (‘resource efficiency’), this focus might lead to worsening of the resource’s efficiency, thereby generating an ‘efficiency paradox’. This paradox does not usually arise in projects where the focus is on the subject of interest being processed through the system in the most efficient manner (‘flow efficiency’). The aim of this paper is to investigate the factors that give rise to either form of efficiency. We conducted a detailed study of eight lean projects in two large hospitals. In doing so, we advance the theory of lean service operations by identifying four key contextual factors that drive the orientation of a project to resource or flow efficiency. These are: service variety, interdependency, capital resource intensity, and service uniqueness. We propose a conceptual framework and four propositions that integrate the contextual factors to determine the dominant focus in lean projects. Through this, recommendations are made as to how the efficiency paradox can be avoided.
Data Mining and Predictive Analytics Applications for the Healthcare Delivery Services: a systematic literature review
(Springer (part of Springer Nature), 2018-11)
With the widespread use of healthcare information systems commonly known as electronic health records, there is significant scope for improving the way healthcare is delivered by resorting to the power of big data. This has made data mining and predictive analytics an important tool for healthcare decision making. The literature has reported attempts for knowledge discovery from the big data to improve the delivery of healthcare services, however, there appears no attempt for assessing and synthesizing the available information on how the big data phenomenon has contributed to better outcomes for the delivery of healthcare services. This paper aims to achieve this by systematically reviewing the existing body of knowledge to categorize and evaluate the reported studies on healthcare operations and data mining frameworks. The outcome of this study is useful as a reference for the practitioners and as a research platform for the academia.
Impact of mass customization on cost and flexiblity performances: the role of social capital
More than ever, companies have to cope with ever changing market conditions. Some companies have reacted to shortened product life cycles, constant changes in customer preferences and cost pressures by implementing mass customization practices. Mass customization has been hailed as a way to overcome the tradeoff between cost and flexibility performance. However, there is lack of consistent empirical evidence to demonstrate that this really is the case. We advance this debate by proposing that in order for mass customization to be more effective, a company needs to possess and utilize social capital (i.e., cognitive, relational and structured social capital) within their supply networks. This study uses primary survey data from 513 plants from nine countries collected by the Global Manufacturing Research Group (GMRG). We used structural equation modelling analysis to test our hypotheses. Results indicate that mass customization has the ability to improve a company’s cost and flexibility performance. Furthermore, results regarding the moderating role of social capital are mixed. Cognitive capital only moderates the impact of mass customization on cost performance while relational capital increases this impact on both cost and flexibility performance. Structural capital does not moderate the impact of mass customization on performance.