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Rules bound: how institutional effects diffuse through and bind the market relations between firms (2018)Institutions, in the sense of durable systems of behavioural rules, norms and beliefs, are generally limited in their scope. Collective rules and norms are developed for specific behaviours and enforced within delimited ...
(2017)Start-up companies contribute significantly to the national economies of many countries but their failure rate is notably high. Successful start-ups typically depend on innovative business models to be competitive and ...
Navigating the identity market to find brand resonance: a phenomenological study of the marketing work of personal branding (2018)This thesis introduces the missing voice of personal branders to describe how the marketing work of personal branding is undertaken in the identity market. To do this, it adopts a hermeneutic phenomenological approach to ...