Business Administration - Theses
Now showing items 1-4 of 4
Rules bound: how institutional effects diffuse through and bind the market relations between firms
Institutions, in the sense of durable systems of behavioural rules, norms and beliefs, are generally limited in their scope. Collective rules and norms are developed for specific behaviours and enforced within delimited ...
Understanding how cloud computing enables business model innovation in start-up companies
Start-up companies contribute significantly to the national economies of many countries but their failure rate is notably high. Successful start-ups typically depend on innovative business models to be competitive and ...
Navigating the identity market to find brand resonance: a phenomenological study of the marketing work of personal branding
This thesis introduces the missing voice of personal branders to describe how the marketing work of personal branding is undertaken in the identity market. To do this, it adopts a hermeneutic phenomenological approach to ...
Feeling misidentified: the consequences of internal identity asymmetries for individuals at work
People have an enduring interest and concern with how they are perceived by others, particularly when these others can influence key outcomes. For example, at work, factors like promotions, performance reviews, pay raises ...