The impact of targeting technology on advertising markets and media competition

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Authors
Athey, S; Gans, JS
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2010-05-01
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The American Economic Review
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AMER ECONOMIC ASSOC
Melbourne Authors
GANS, JOSHUA
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Melbourne Business School
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Journal Article
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Athey, S. & Gans, J. S. (2010). The impact of targeting technology on advertising markets and media competition. American Economic Review, 100 (2), pp.608-613. https://doi.org/10.1257/aer.100.2.608.
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https://hdl.handle.net/11343/30617
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10.1257/aer.100.2.608
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Applied Economics
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https://doi.org/10.1257/aer.100.2.608
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Melbourne Business School - Research Publications
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