TY  - JOUR
AU  - Lee, YH
AU  - Lim, EAC
Y2  - 2014/05/21
Y1  - 2008/06/01
SN  - 0091-3367
UR  - http://hdl.handle.net/11343/28012
LA  - English
PB  - M E SHARPE INC
KW  - Marketing
T1  - What's funny and what's not - The moderating role of cultural orientation in ad humor
DO  - 10.2753/JOA0091-3367370206
IS  - Journal of Advertising
VL  - 37
IS  - 2
SP  - 71-84
L1  - /bitstream/handle/11343/28012/255152_139757.pdf?sequence=1&isAllowed=n
ER  -