TY  - JOUR
AU  - Ang, SH
AU  - Lim, EAC
Y2  - 2014/05/21
Y1  - 2006/06/01
SN  - 0091-3367
UR  - http://hdl.handle.net/11343/28021
LA  - English
PB  - M E SHARPE INC
KW  - Marketing
T1  - The influence of metaphors and product type on brand personality perceptions and attitudes
DO  - 10.1080/00913367.2006.10639226
IS  - JOURNAL OF ADVERTISING
VL  - 35
IS  - 2
SP  - 39-53
L1  - /bitstream/handle/11343/28021/255161_56946.pdf?sequence=1&isAllowed=n
ER  -