TY  - JOUR
AU  - QUESTER, P.
AU  - BEVERLAND, M.
AU  - FARRELLY, F.
Y2  - 2014/05/21
Y1  - 2006
SN  - 0098-9258
UR  - http://hdl.handle.net/11343/29130
LA  - eng
KW  - Marketing
T1  - Brand-Personal Values Fit and Brand Meanings: Exploring the Role Individual Values Play in Ongoing Brand Loyalty in Extreme Sports Subcultures
IS  - Advances in Consumer Research
VL  - 33
SP  - 21-27
L1  - /bitstream/handle/11343/29130/277615_54651.pdf?sequence=1&isAllowed=n
ER  -