TY  - JOUR
AU  - Seno, D
AU  - Lukas, BA
Y2  - 2014/05/21
Y1  - 2007/02/27
SN  - 0309-0566
UR  - http://hdl.handle.net/11343/29644
LA  - en
PB  - Emerald
KW  - Marketing
T1  - The equity effect of product endorsement by celebrities: A conceptual framework from a co-branding perspective
DO  - 10.1108/03090560710718148
IS  - European Journal of Marketing
VL  - 41
IS  - 1-2
SP  - 121-134
L1  - /bitstream/handle/11343/29644/278582_88309.pdf?sequence=1&isAllowed=n
ER  -