TY  - JOUR
AU  - PERVAN, S.
AU  - BOVE, L.
AU  - JOHNSON, L.
Y2  - 2014/05/21
Y1  - 2009
SN  - 0019-8501
UR  - http://hdl.handle.net/11343/29651
LA  - eng
KW  - Marketing
T1  - Reciprocity as a key stabilizing norm of interpersonal marketing relationships: Scale development and validation
IS  - Industrial Marketing Management
VL  - 38
IS  - 1
SP  - 60-70
L1  - /bitstream/handle/11343/29651/278589_113289.pdf?sequence=1&isAllowed=n
ER  -