TY  - JOUR
AU  - Beverland, M
Y2  - 2014/05/21
Y1  - 2005/05
SN  - 0885-8624
UR  - http://hdl.handle.net/11343/29659
LA  - en
PB  - Emerald
KW  - Marketing
T1  - Creating value for channel partners: the Cervena case
DO  - 10.1108/08858620510592740
IS  - Journal of Business and Industrial Marketing
VL  - 20
IS  - 3
SP  - 127-135
L1  - /bitstream/handle/11343/29659/278597_42664.pdf?sequence=1&isAllowed=n
ER  -