TY  - JOUR
AU  - Beverland, M
AU  - Steel, M
AU  - Dapiran, GP
Y2  - 2014/05/21
Y1  - 2006/10
SN  - 0885-8624
UR  - http://hdl.handle.net/11343/29660
LA  - en
PB  - Emerald
KW  - Marketing
T1  - Cultural frames that drive sales and marketing apart: an exploratory study
DO  - 10.1108/08858620610690146
IS  - Journal of Business & Industrial Marketing
VL  - 21
IS  - 6
SP  - 386-394
L1  - /bitstream/handle/11343/29660/278598_54647.pdf?sequence=1&isAllowed=n
ER  -