TY  - JOUR
AU  - Dawar, N
AU  - Lei, J
Y2  - 2014/05/21
Y1  - 2009/04/01
SN  - 0148-2963
UR  - http://hdl.handle.net/11343/29664
LA  - en
PB  - Elsevier BV
KW  - Marketing
T1  - Brand crises: The roles of brand familiarity and crisis relevance in determining the impact on brand evaluations
DO  - 10.1016/j.jbusres.2008.02.001
IS  - Journal of Business Research
VL  - 62
IS  - 4
SP  - 509-516
L1  - /bitstream/handle/11343/29664/278602_141039.pdf?sequence=1&isAllowed=n
ER  -