TY  - JOUR
AU  - Young, S
Y2  - 2014/05/22
Y1  - 2009/05/01
SN  - 1329-878X
UR  - http://hdl.handle.net/11343/30792
AB  - With attention focused on the battle for news ratings between Channels Seven and Nine, an underlying trend has tended to go unnoticed: audiences have been switching off televised news and current affairs programs since the 1990s. Drawing on detailed OzTAM ratings, this article shows how this is particularly true for specific audience segments. Allied with this is the longer-term decline in newspaper circulation. These data raise a central question: are Australians merely switching off ‘outdated’ media such as TV and newspapers (and getting their news from somewhere else such as the internet), or are they switching off the genre of news/current affairs altogether? This article weighs the evidence and concludes that the news audience is fragmenting in particular ways, especially by age, and that some (but certainly not all) groups are going online for news.
LA  - English
PB  - SAGE PUBLICATIONS LTD
KW  - Political Science
T1  - THE DECLINE OF TRADITIONAL NEWS AND CURRENT AFFAIRS AUDIENCES IN AUSTRALIA
DO  - 10.1177/1329878X0913100116
IS  - Media International Australia Incorporating Culture and Policy: quarterly journal of media research and resources
VL  - 131
IS  - 131
SP  - 147-159
L1  - /bitstream/handle/11343/30792/280157_129627.pdf?sequence=1&isAllowed=n
ER  -