TY  - JOUR
AU  - Sima, Y
AU  - Pugsley, PC
Y2  - 2014/05/22
Y1  - 2010/04
SN  - 1748-0485
UR  - http://hdl.handle.net/11343/31200
AB  - China’s ‘Generation Y’ are the first to grow up with computer technology and the Internet. More affluent and better educated than their parents, and often the only child in the family, they consider individuality a highly sought-after quality, which has given rise to a ‘me culture’ primarily concerned with self-expression and identity exhibition. Drawing from a combined content and discourse analysis in conjunction with personal interviews with Chinese Gen Y bloggers, this study seeks to provide a qualitative examination of Chinese youth and their use of personal blogs. It fills a lacuna in current studies that focus largely on blogging in western contexts. The study elucidates how China’s youth use blogs in their own symbolic identity construction and self-presentation based around notions of individualism and consumerism — key features of China’s entry into its postsocialist age — and probes the motivations behind their blogging practices.
LA  - en
PB  - SAGE Publications
KW  - Communication and Media Studies
T1  - The Rise of A 'Me Culture' in Postsocialist China
DO  - 10.1177/1748048509356952
IS  - The International Communication Gazette
VL  - 72
IS  - 3
SP  - 287-306
L1  - /bitstream/handle/11343/31200/280614_153491.pdf?sequence=1&isAllowed=n
ER  -