TY  - CPAPER
AU  - KARPEN, I.
AU  - BOVE, L.
AU  - JOSIASSEN, A.
Y2  - 2014/05/22
Y1  - 2008
UR  - http://hdl.handle.net/11343/32275
LA  - eng
PB  - American Marketing Association
KW  - Marketing
T1  - Proposing and Conceptualizing a Service-Dominant Strategic Orientation
IS  - American Marketing Association ( AMA ) Winter Conference Proceedings
VL  - 442
L1  - /bitstream/handle/11343/32275/283082_113258.pdf?sequence=1&isAllowed=n
ER  -