- Management and Marketing - Research Publications
Management and Marketing - Research Publications
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ItemExport planning orientation and its antecedents: Evidence from exporting IT productsLukas, BA ; Whitwell, GJ ; Hill, P (ELSEVIER SCIENCE INC, 2007-12)
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ItemHow can a shareholder value approach improve marketing's strategic influence?Lukas, BA ; Whitwell, GJ ; Doyle, P (ELSEVIER SCIENCE INC, 2005-04)
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ItemSocial capital, customer service orientation and creativity in retail storesMerlo, O ; Bell, SJ ; Menguc, B ; Whitwell, GJ (ELSEVIER SCIENCE INC, 2006-11)
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ItemStock analysts' assessments of the shareholder value of intangible assetsWhitwell, GJ ; Lukas, BA ; Hill, P (ELSEVIER SCIENCE INC, 2007-01)