Veterinary Clinical Sciences - Research Publications
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ItemDifferences in public and producer attitudes toward animal welfare in the red meat industries.(Frontiers Media S.A., 2022)Societal concerns dictate the need for animal welfare standards and legislation. The public and livestock producers often differ on their views of livestock welfare, and failure to meet public expectations may threaten the "social license to operate" increasing the cost of production and hampering the success of the industry. This study examined public and producer attitudes toward common practices and animal welfare issues in the Australian red meat industry, knowledge of these practices, and public and producer trust in people working the red meat industry using an Australia-wide survey of both the general public (n = 501) and red meat producers (n = 200). Public participants were recruited using a random digit dialing telephone survey (Computer-Assisted Telephone Interviewing) while the red meat producers were randomly selected within a curated database of Australian red meat producers. After controlling for gender and age, there were marked differences (p < 0.01) between public and producer respondents in 20 of the 27 attitude, trust and knowledge variables studied. Producers reported more positive beliefs in the conditions provided for sheep and beef cattle during sea and land transport, the husbandry practices used in the red meat industry, and red meat attributes regarding human health, environmental impact, animal use and animal welfare. Both public and producers reported similar levels of trust in conventional and commercial media and had similar beliefs about animal rights, prevention of animal cruelty and balancing the welfare of people and animals. The results indicate a polarization between the public and livestock producers in their attitudes toward animal welfare, knowledge of husbandry practices and trust in livestock people.
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ItemImproving Communication in the Red Meat Industry: Opinion Leaders May Be Used to Inform the Public About Farm Practices and Their Animal Welfare Implications(FRONTIERS MEDIA SA, 2022-08-02)Opinion leaders (OLs) within the community may lead debate on animal welfare issues and provide a path for information to their social networks. However, little is known about OLs' attitudes, activities conducted to express their views about animal welfare and whether they are well informed, or not, about husbandry practices in the red meat industry. This study aimed to (1) identify OLs in the general public and among producers and (2) compare OLs and non-OLs' attitudes, knowledge and actions to express their views about the red meat industry. Two questionnaires, one for the Australian general public (n = 501) and one for Australian red meat producers (n = 200), were developed to identify general attitudes. From these questionnaires, OLs were identified using a two-step cluster analysis. Subsequently, a sub-sample of 19 OLs (including the public and producers) participated in a follow-up phone interview. Results disclosed some clear OLs' characteristics. Public OLs held more negative perceptions of the red meat industry and perceived they had more knowledge about husbandry procedures. However, their actual knowledge about animal husbandry was not different from non-OLs. Public OLs also used and trusted social and internet media more than did non-OLs. In the producer group, a large percentage of OLs were identified (64.0% compared to 29.1% in the public group). Producer OLs had more actual knowledge about animal husbandry and engaged in more behaviours to express dissatisfaction with the industry than non-OLs (dissatisfaction in relation to the image of the red meat industry). Unlike the public respondents, this group used conventional media more than social and internet media, and their levels of trust in all kinds of media were low. While there were clear differences, both groups believed that is important to increase communication and educate about farm practices. This may present an opportunity to develop an opinion leader intervention strategy where informed OLs could later disseminate accurate information to their social networks. Further studies should test if sustained and facilitated educational sessions between public and producer OLs can assist in increasing communication, knowledge and perhaps, may assist in achieving convergence of concerns and expectations between both groups.
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ItemTelephone Survey Versus Panel Survey Samples Assessing Knowledge, Attitudes and Behavior Regarding Animal Welfare in the Red Meat Industry in Australia(FRONTIERS MEDIA SA, 2021-04-08)Surveys are used extensively in social research and, despite a lack of conclusive evidence of their 'representativeness,' probability internet panel (PIP) surveys are being increasingly used to make inferences about knowledge, attitude and behavior in the general population regarding a range of socially relevant issues. A large-scale survey of Australian public attitudes and behavior toward the red meat industry was undertaken. Samples were obtained using a random digit dialing telephone survey (Computer-Assisted Telephone Interviewing-CATI, n = 502 respondents) and a PIP survey (PANEL, n = 530 respondents) to examine differences between the two samples regarding attitudes and behavior relating to livestock use and welfare. There was little difference in demographics between the CATI and the PANEL surveys apart from highest level of education. However, there were differences between the two samples in both attitudes and behavior toward the red meat industry after controlling for education levels. The PANEL respondents gave generally more conservative responses than did the CATI respondents in the sense that they were more positive toward the livestock industries and animal welfare within these industries. Differences were also found between the respondents of the two samples regarding behavior that relates to the red meat industry, both community and consumer behavior. PANEL respondents were less engaged in community behaviors performed in opposition of the red meat industry when compared with the CATI sample. The majority of CATI and PANEL respondents were red meat eaters and there was no difference between respondents of the two samples in relation to red meat consumption, however, there were fewer vegetarians and vegans in the PANEL survey. Possible reasons for the observed differences are discussed, however, a definitive answer will depend on further research to identify the specific psychological factors that differ between samples derived from different survey methodologies.
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ItemEffects of Positive Human Contact during Gestation on the Behaviour, Physiology and Reproductive Performance of Sows(MDPI, 2021-01)Previous positive interactions with humans may ameliorate the stress response of farm animals to aversive routine practices such as painful or stressful procedures, particularly those associated with stockpeople. We studied the effects of positive handling by providing younger (parity 1-2) and older (parity 3-8) sows housed in pens of fifteen (n = 24 pens in total) with either positive human contact (+HC) or routine human contact (control) during gestation. The +HC treatment involved a familiar stockperson patting and scratching sows and was imposed at a pen-level for 2 min daily. Measurements studied included behavioural, physiological and productivity variables. The +HC sows showed reduced avoidance of the stockperson conducting pregnancy testing and vaccination in the home pens, however the behavioural and cortisol responses of sows in a standard unfamiliar human approach test did not differ. There were no effects of +HC on aggression between sows, serum cortisol or serum brain-derived neurotrophic factor concentrations during gestation, or on the behavioural and cortisol response to being moved to farrowing crates. There were also no effects of +HC on the maternal responsiveness of sows, farrowing rate or the number of piglets born alive, stillborn or weaned. Sows in the +HC pens reduced their physical interaction with the stockpeople imposing the treatment after 2 weeks, which suggests the sows may have habituated to the novel or possible rewarding elements of the handling treatment. This experiment shows that regular positive interaction with stockpeople does reduce sows' fear of stockpeople, but does not always confer stress resilence.
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ItemThe Impact of a Negative Media Event on Public Attitudes Towards Animal Welfare in the Red Meat Industry(MDPI, 2020-04)Public perception of livestock industries and consumer trust in farmers can affect consumer behaviour and impact on social license to farm. Coincidental with a large random telephone survey of Australian public attitudes and behaviour towards the red meat industry, a media campaign exposing animal cruelty in live export of sheep by sea, occurred. Data collected from the nationwide survey of the public attitudes immediately before (n = 278 respondents) and after (n = 224 respondents) this media campaign was utilised in the present study to examine the effects of the media campaign on the public. In general, respondents' attitudes towards the red meat industry were positive. Independent t-tests revealed no significant differences between those respondents that completed the survey before or after the 60 Minutes programme in their concern for sheep or beef cattle welfare, attitudes to red meat farming, acceptability of the red meat industry or their trust in farmers in the red meat industry. However, prior to the media campaign, respondents believed sheep to be more comfortable when transported by boats than did respondents who completed the survey after the media campaign. More respondents after the 60 Minutes programme cited social and internet media as a source of information. Therefore, despite the wide media coverage associated with the 60 Minutes programme, these results indicate little effect on the public's attitudes towards farm animal welfare and the red meat industry. The significant impacts of the programme were reflected in increased community discussion, increased social media activity and an increase in the perceived importance of conditions aboard boats used for live sheep transport.